Why 91% of companies waste $13,500 per employee every year on training

There is an alarming trend in the leadership and organizational development sector - and it’s not what you think!

It’s not that companies are failing to invest of the development of their people…

The problem is, they’re investing in the wrong people!

In fact, 91% of businesses waste an average of $13,500 per year, per employee on training that doesn’t work.

I’m not knocking my fellow instructors, speakers, and consultants (although some of them might be deserving of some criticism)…

Most of the trainings are actually decent services.

The real problem is… they’re simply delivered to, er… wasted on the wrong part of your team &/or organization.

If you’re like most organizations, you’re ignoring the people who need these trainings the most.

I’m talking about the team members who have the highest impact on day to day operations.

And team morale, company culture, communications and accountability….

All the issues you KNOW you need to address…

And the ones you THINK you’re addressing in those trainings…

That are being delivered to the wrong people.

The result?

Tens of thousands of dollars of wasted money.

Wasted time.

And then the real problems kick in…

Let me know if this sounds familiar:

The trainings never work.

And the more times they fail to deliver real change

The less buy in you get from your team.

Frustration and even apathy begin to set in.

And now, despite your best efforts… the team morale and collaboration is WORSE than before all the trainings.

Here’s why you - and 91% of all companies fail in their training initiatives:

The trainings are designed for those at the top of the Org. Chart.

You see most consultants coaches etc like to be able to say they work with leaders in the c-suite level. It sounds like better on our resume

But that’s the problem with most in this consulting and speaking industry. 

They’re more concerned with looking good and building their bios instead of being committed to actually delivering results for their clients - you. 

Don’t get me wrong, C-suites need coaching and continuing development too… (and I do that)

But the real focus for organizational development should be on middle management

This is the connection from the top to the front line implementation.

When leadership, mid-level VPs and directors, and front-line workers are not unified, aligned, and all puling in the same direction…

You get chaos. You get waste - in time, money, and effort. Inefficiency at its finest.

You get failure to perform to the desired standard. 

Quality suffers.

Deadlines are missed.

Priorities are unclear, communications become muddled - if they happen at all.

The team gets frustrated, overworked, spread too thin…

All because the well-intentioned trainings that are delivered to the top…

Actually WIDEN the gap between the brass and the field generals.

The brass is growing, learning, and getting better.

But their direct reports aren’t.

So leadership loses trust in them.

And those directors, VPs, and other mid-level folks fail to develop their own direct reports.

So the entire organization suffers.

The longer this goes on, the longer it will take to climb out of the hole.

And this is why so few organizations are successful in creating the culture and performance they desire - no m after how much money they spend (waste) on training and development.

In fact, the few who get this right…

Are called Unicorns.

And their C-suite leaders are often cherry-picked to run other companies.

Because they know 1 thing that 91% of other leaders fail to realize…

A leader’s #1 job is to make their people better.

To put your people in the best possible position to WIN.

Organizations that grow are filled with people who grow.

Are you growing your people? (All of them - not just the ones at the top of the Org. Chart)

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