MTC 040: How Olympic Medalist Tony Jeffries Built a 7-Figure Business While Traveling the World
What does it take to win an Olympic medal, build a gym named #1 in California, pivot to a multi-million dollar online business when COVID shut everything down — and do it all while homeschooling your kids across three continents? Tony Jeffries has done all of it, and in this episode he breaks down exactly how.
Tony is a bronze medalist from the 2008 Beijing Olympics, founder of Box N Burn, and creator of one of the most successful boxing education businesses on the internet. Ryan and Tony dig into the real psychology of success — why most people have all the information they need and still don't take action, how to break free from the fear of what other people think, and the one mental tool Tony uses to push through when the hardest moments hit.
This episode covers:
Why the information isn't the problem — self-belief is
The "gun to your head" reframe for manufacturing motivation
Why "I can't" almost always means "I won't"
How Tony and his wife Sarah left LA, sold everything, and built location-independent businesses from Thailand to Japan
Why Tony quit drinking in 2019 and what that actually cost him socially
The business model shift that took him from five-figure YouTube revenue to six-figure monthly program sales
Why perfection prevents productivity
And how Tony opened his first gym with nothing but med balls and boxing gloves.
One of the most honest, practical conversations the show has produced. Don't miss it.
Show Notes:
Tony's Guinness World Record: most punches thrown on a heavy bag in 24 hours (set on his 40th birthday)
Book mentioned: Jab, Jab, Jab, Right Hook — Gary Vaynerchuk
Ryan's books referenced: F*ck Your Feelings, The Nutrition Blueprint
Ryan's upcoming book: What(ever) It Takes — releasing April 6, 2027
Related episode: Dr. Daniel Hochman on addiction and behavior change (MTC Episode #38)
Links:
Connect with Tony Jeffries:
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