MTC 028: Jon Bassford | Curiosity As The Key To Growth
Are you asking the questions that actually move your business forward—or just managing the chaos? In this episode of the Move The Chains podcast , Ryan Munsey sits down with Jon Bassford, JD, MBA, CAE—best-selling author, TEDx speaker, and founder of Lateral Solutions—to unpack how curiosity-driven leadership can transform growth, operations, and culture.
Jon reveals how he’s helped venture-backed startups, nonprofits, and small businesses unlock innovation and scale by building systems that start with better questions, not just better answers. You’ll hear how his background in law, philosophy, and executive roles like VP and COO shaped his belief that curiosity is a leader’s most underused competitive advantage.
You will walk away with practical frameworks for operationalizing curiosity in your own teams—how to diagnose bottlenecks, disarm resistance to change, and create a culture where everyone is empowered to challenge “we’ve always done it this way.” If you’re a founder, executive, or high performer looking to drive innovation, improve decision-making, and build resilient systems, this conversation will change how you think about leadership.
Chapters
00:00 The Power of Curiosity in Leadership
02:46 Curiosity as a Guiding Principle
05:55 Challenging the Status Quo
08:48 Creating a Culture of Curiosity
11:31 Psychological Safety in Organizations
14:47 Embedding Curiosity in Processes
17:52 Curiosity in Personal Development
20:27 The Methodical Audit Process
23:35 Navigating Change and Resistance
28:04 The Importance of Leadership Processes
29:36 Understanding Value and Cost in Business Decisions
32:15 Agile Operations and Continuous Improvement
33:12 Curiosity and Self-Reflection in Personal Development
33:40 Identifying Blind Spots Through Curiosity
37:09 Receiving Feedback and Building Self-Awareness
40:07 The Journey to Self-Awareness and Behavioral Change
43:59 Forgiveness and Grace in Behavioral Patterns
46:17 Common Leadership Mistakes and Powerful Questions
49:23 Busting Myths About Control in Leadership
Links:
Connect with Jon Bassford
Jon's book: The Curious Leader
Jon's Linked In
Connect with Ryan Munsey
Follow Ryan on Instagram
Subscribe to Ryan's YouTube Channel
Connect with Ryan on LinkedIn
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